Twitter can be a great way to reach new customers. In fact, almost half of the companies using Twitter for marketing (about 42%) have acquired a customer through that channel. But it’s not as easy as just signing up for an account. In order to be successful, you need to build an engaged network so potential customers can discover your business.
Get More Followers
For an idea to spread, people need to be exposed to it. Increase your potential reach by getting more followers. How can I do that, you ask?
Social Media Scientist, Dan Zarrella notes that Twitter accounts with words like “Official,” “Founder,” “Expert,” “Author” and yes, even “Guru” have more followers than the average Twitter user. We also compiled a list of tips in a previous blog post, How To: Get More Fans and Followers for your Dealership. However, ultimately the best way for a business to increase its followers is to create high quality content that’s interesting to its audience.
Tweets that contain links are three times more likely to get retweeted than normal tweets. Sharing links to content that your audience will find interesting, and in turn retweet to their followers, is a great way to grow your reach. However, be careful not to overcrowd your profile, especially when sharing your own content. Give it room to breathe and be discovered.
Stop Talking About Yourself
Not only are tweets that contain self reference rarely retweeted, but they can also negatively impact your follower count. Stop talking about your company – instead provide your customers with useful information, tips and insight into your business.
Include a Call to Action
Adding “Please RT” to the end of your Twitter post results in four times more retweets than updates without the social ask, Dan Zarrella notes. So don’t be shy about asking your followers to help spread your content.